Performance Marketer

Betty Blocks is redefining how enterprise software gets built. As an AI Application Generation platform, we help organizations create powerful applications without vendor lock-in, without giving up code ownership, and without the speed penalty of traditional development.

For the Marketing team we're looking for a Performance Marketer to take ownership of how we turn traffic and ad spend into pipeline. This is a hands-on role at the intersection of paid media and conversion optimization, with reporting and HubSpot/database marketing as part of the broader remit. You'll report directly to the VP Marketing and work closely with the rest of the team on campaigns that support our AI AppGen positioning.

This is a role for someone who wants full ownership end to end, who gets more energy from breadth and autonomy than from a bigger budget, and who'd rather run five smart, well-tracked experiments than spend a lot of money finding out what doesn't work. In a team our size, you won't be handing off to a CRO specialist or a reporting analyst, you'll be that person.

If that sounds like more freedom than risk to you, this role is built for you.

• Experience with attribution tools beyond last-click (e.g. multi-touch or influence-based attribution).

• Familiarity with GA4, TagManager, Clay.

• Dutch language skills.

• Experience in a scale-up or fast-moving marketing team.