Category Manager Benelux at Oatly

We’re looking for a Benelux Category Manager to join our team in Amsterdam. In this role, you will use data and shopper insights to strengthen Oatly’s understanding of category trends and drivers across the Netherlands and Belgium. Your work will help us make better decisions, build convincing category stories and support our ambition to become a strong leader within the plant-based drinks category.

Here are the main elements of the role:

• Use raw data and different data sets to identify category and shopper insights, helping Oatly make better commercial and strategic decisions.

• Develop a compelling category vision for ambient and chilled plant-based drinks, focused on driving category conversion and value creation for both Oatly and our retail partners.

• Translate the category vision into winning planogram (Spaceman) recommendations, while evaluating assortment, promotion and activation choices.

• Build and maintain strong relationships with key Benelux retail partners, providing fact-based recommendations that help unlock plant-based category growth.

• Work closely with the Commercial team to support new listings and distribution opportunities, and partner with the Portfolio and Innovation teams to align new product development plans with category trends and shopper behavior.

• Maintain and develop tools for effective tracking and reporting of Oatly’s category performance, while working closely with the sales teams to improve forecast accuracy.

You will collaborate closely with the wider Benelux team, including the General Manager and Head of Retail, as well as colleagues across Commercial, Portfolio and Innovation. You will also share insights and best practices with category managers and the international insights team across EMEA.