Product Marketing Manager

Develop and refine Rentman’s messaging and positioning to clearly communicate the value of our products to key customer segments

Build a strong understanding of customer needs, pain points, and decision-making processes across our key markets and industries and educate other departments on the findings

Identify the user value of new features, craft impactful messaging, and execute feature and product launches to drive awareness and adoption

Lead product marketing content development, creating compelling and persuasive content to support product positioning, feature launches, and customer engagement

Support our go-to-market (GTM) product initiatives, collaborating with cross-functional teams to ensure effective product positioning and rollout strategies

Keep all product documentation (internal and external) up to date, ensuring clear value propositions that align with brand standards

3+ years product marketing experience owning positioning, messaging, and go-to-market for product or feature launches (B2B SaaS preferred)

You can point to specific launches they led and the adoption or revenue result

Strong written communication: clear, jargon-free messaging for varied audiences

Comfortable using product usage data (e.g. Mixpanel) to define and track whether a launch worked

Worked cross-functionally with Product, Sales, and Customer Success