Web Analyst

You build reliable, structured and AI‑ready data foundations that organisations depend on to understand behaviour, improve experiences and make better decisions. We are looking for a Web Analyst who is fluent in the Dutch language, both verbally and in writing. A job as a Web Analyst at Digital Power At Digital Power, data collection goes beyond implementing tags. As a Web Analyst, you ensure that data is structured, reliable and usable, while learning how data maturity impacts analytics, personalisation, activation and AI use cases. You work hands‑on with tracking implementations, data layers and quality assurance, and you grow towards a broader end‑to‑end and advisory role. You collaborate closely with analysts, engineers and business stakeholders, translating business questions into scalable tracking solutions. You also play an important role in making data understandable for systems and AI, through consistent naming, metadata, definitions and governance‑friendly structures. Alongside client work, you are part of Digital Power’s in‑house analytics community, where learning, knowledge sharing and ownership are central. We also have an opening for a Lead Consultant Technical Web Analyst. What you will do You will: Implement and configure tracking using tag management systems (GTM, Tealium, Adobe) Design, improve and maintain data layers and event structures Debug and validate implementations using browser tools and QA processes Ensure data quality, consistency and reliability across platforms Build scalable and reusable tracking setups, not one‑off fixes Translate business requirements into clear tracking solutions Collaborate with analysts, engineers and business stakeholders Make data understandable for systems and AI through metadata, definitions and consistent naming Use tooling, including AI where relevant, to improve efficiency and quality Gradually take more ownership in solution design, stakeholder communication and mentoring About you Good to know Currently, we are only hiring candidates who are authorized to work in The Netherlands at the time of their application. We are in the process of becoming a sponsor for non-EU citizens, however, we cannot make any promises at the moment. Also, you must live in the Netherlands during your employment at Digital Power. How you create impact You believe reliable data is the foundation for good decisions. You take responsibility for both quality and impact. This means that: Data collection is reliable and trusted by teams and stakeholders Tracking setups are structured, maintainable and scalable Business questions are accurately translated into measurable solutions You continue to grow towards independently designing and advising on data solutions Required experience 2–5 years of experience in digital analytics or tracking Experience with a tag management system (GTM, Tealium or Adobe Launch) Experience with JavaScript, including debugging and understanding implementations Experience with data layers and event‑driven tracking Experience with Google Analytics and/or Adobe Analytics Experience with debugging tools such as Chrome DevTools and network requests Understanding of privacy and consent frameworks, including GDPR Nice to have Experience with server‑side tracking or modern data collection architectures Experience with CDPs, DMPs or data integrations Familiarity with data warehouses such as BigQuery or Databricks and basic SQL Experience in complex environments with multiple domains or stakeholders Interest in how data supports experimentation, personalisation and activation Experience with tools such as Piano Analytics or Piwik What kind of consultant you are Taking ownership of outcomes, not just tasks Asking the right questions to understand client needs Communicating clearly with both technical and non‑technical stakeholders Proactively identify improvements and opportunities Contribute to knowledge sharing and development within the team What else? You enjoy working with different clients across a variety of sectors. You communicate comfortably in English, both verbally and in writing. You enjoy learning from others and steadily growing your responsibilities. You like sharing knowledge and collaborating with colleagues. You stay curious about developments in analytics, privacy and AI. A completed higher professional (HBO) or university (WO) degree Our Careers page gives you positive energy What we offer Salary: €3,415 – €4,985 gross per month, depending on experience A personal training budget to support your development Flexible working hours Hybrid working: client, home and office Strong focus on learning and development Guidance from experienced colleagues and room to grow your role A culture where collaboration, curiosity and ownership are key Public transport fully covered, including private use Take a look here at everything else we have to offe Do you recognise yourself in many aspects of this role and already have extensive experience in technical web analytics? Take a look at our Lead Technical Web Analyst vacancy. What does your day look like as a Web Analyst at Digital Power? You start the day reviewing recent tracking changes for a client and validating data quality using browser tools. After a stand‑up with your team, you work on improving an event structure to make it more scalable and suitable for future AI‑driven use cases such as personalisation. Later, you join a session with a client to translate a new business question into a clear tracking solution. In the afternoon, you collaborate with an analyst and engineer to ensure data flows correctly downstream. You might wrap up by documenting metadata or experimenting with AI tools to speed up validation or QA work. Where you work each week is a combination of being on-site at the client's premises, working from home, and, of course, at one of our offices in Amsterdam and Den Bosch. We encourage traveling by public transport: it's sustainable, flexible and free for you, even on days you are not working. Is a (temporary) car more convenient for you? In consultation, many options are possible. Organise your working week in a way that suits you. As long as you deliver excellent work, your clients are satisfied and your colleagues can rely on you, we are happy and proud to have you as our colleague!