Jobs / marketing
Global Marketing Lead
Brownline · Utrecht
About the role
Brownline is entering its next phase of growth and is seeking a hands-on Global Marketing Lead to help accelerate expansion — with the United States as the immediate commercial priority while maintaining a coordinated global approach.
This is a standalone, delivery-focused role with budget responsibility and direct exposure to the leadership team.
What you will do
The Global Marketing Lead will play a key role in driving revenue growth by clearly positioning Brownline’s technical differentiation and generating high-quality opportunities — particularly in the U.S. market.
What you will do
Develop a deep understanding of Brownline’s customers and project value chain — including asset owners, EPCs, contractors and drill crews with an initial focus on growing the U.S. market while maintaining global visibility.
Clearly articulate Brownline’s technical differentiation and premium positioning in a way that resonates with technical decision-makers.
Support early-stage project engagement by helping position Brownline’s capabilities at specification and planning stage.
Plan and execute targeted marketing campaigns that generate qualified enquiries and support project-led sales growth.
Work closely with Sales and Operations to ensure marketing reflects operational capability and commercial priorities.
Educate the market on Brownline’s unique capabilities and support growth in both traditional oil & gas and expanding infrastructure sectors.
Lead ongoing improvement of the website and digital presence (with agency support where required) to ensure it clearly communicates value and converts interest into enquiries.
Manage paid digital campaigns (LinkedIn Ads, Google Ads), monitor performance and ensure marketing spend delivers measurable ROI.
Support regional teams with practical marketing materials aligned to their local markets.
Travel internationally as required (up to 25%).