Jobs / data

Lead Analytics & CRO

Travix · Amsterdam

IND sponsor

Apply on Travix's site

What they look for

Minimum 8 years of relevant experience in a highly competitive ecommerce environment
Proven experience leading and developing a team in an empathetic, growth-oriented way
Strong commercial fluency; you can build relationships with stakeholders and deliver narratives that drive decisions and action
Helping us to build and run a high-velocity experimentation program, while using the right statistical methodologies
Experience evaluating, selecting, or migrating analytics and experimentation platforms. Comfortable with ambiguity around tooling and infrastructure decisions
Deep understanding of UX principles, conversion optimization, and onsite personalization
Strong technical fluency in data analysis, visualization, and experimentation tooling: GA4, GTM, BigQuery,SQL, Optimizely and UMM’s
Genuine interest in data science and a growth mindset toward prescriptive / predictive analytics, you don't need to arrive with ML expertise, but you should be excited to build toward it, utilizing ML to improve our funnel and CLV
Strong written communication skills, including the ability to produce polished, stakeholder-ready documentation.

About the company

Travix is one of the leading global online travel agencies managing an extensive portfolio of travel focused websites operating under the brand names CheapTickets, Vliegwinkel, BudgetAir, Vayama and Flugladen. In 2020 we took our next step, becoming part of the Trip.com Group, one of the largest online travel companies in the world, consisting of Trip.com, Ctrip, Skyscanner, Travelfusion, Make my Trip and Qunar. Travix operates in over 40 countries expanding in 5 continents, so a global mindset comes naturally. Our purpose is ‘the next journey at your fingertips, which goes for our customers and employees. We bring together passionate people, global partners, cutting-edge technology and an innovative platform to deliver our customers' best end-to-end booking experience. With a strategic vision and the resources and stability of the Trip.com Group, we provide an international playground where our employees can truly impact the future of traveling.

Job Purpose

As our Lead Insights & CRO you will sit at the intersection of data analytics, user experience and business strategy. You’re not running an existing playbook, but you craft and continuously optimize the engine itself; upgrade the experimentation program, the analytics tooling, our reporting layer, and last but not least the team's capabilities. You understand the full funnel and your goal is to maximize our CLV through insights and optimizations.

Core tasks and responsibilities

Lead a team of 3-4 specialists with high visibility and commercial impact, fostering a collaborative culture and actively developing the technical and professional growth of your analysts
Partner with commercial and product teams democratizing data and pro-actively support them in further optimization to attract, convert, retain and maximize the value of existing customers.
Serve as the point of contact for the delivery of analytics and insights. Develop and maintain measurement plans, dashboards, and reports.
Analyze the full user journey to identify friction points and define hands-on improvements that drive measurable conversion and margin uplift.
Together with the UX team you amplify your findings with qualitative research to understand the "why" behind the "what"
Create detailed analysis of customer behavior with recommendations for optimization.
Own the experimentation process end-to-end. From ideation, to hypothesis, prioritization, execution, evaluation and iteration / implementation.
Build and manage a best in class experimentation stack, onboarding of new tools, help the team, our experimentation program and web analytics to evolve and become more mature; onboarding frameworks, maturity roadmaps, documentation standards and build a test-library.
Translate technical and statistical work; experiment results, behavioral analyses, correlation studies into recommendations different audiences can act on, from raw stats to executive-ready summaries. Create a structured path from descriptive to prescriptive.

Lead Analytics & CRO

What they look for

About the company

Job Purpose

What you can expect from us

Make your career at Travix