Jobs / other

eCommerce Lead

Zoku · Amsterdam

IND sponsor

About the role

Do you get excited about improving digital journeys and turning website visitors into bookers? Are you analytical, commercially minded and equally comfortable with strategy and hands-on execution? Then keep reading!

Zoku provides a home for business travelers who want to live in a city for between a few days and a few months. We're a new type of hotel offering a relaxed place to live, co-work and socialize across Europe. Join an international team of driven, proactive and fun-loving Zokus who all have one thing in common: a passion for connecting people across the globe.

What they look for

You have experience managing or improving websites, booking journeys or digital conversion.
You have hands-on experience with conversion optimization, A/B testing and digital performance reporting, including designing tests and interpreting results.
You are confident working with CMS platforms, analytics tools, booking engines and digital agencies.
You actively use AI tools in your day-to-day work.
You can coordinate website content, campaigns and commercial priorities across multiple locations.
You have strong stakeholder management skills and can work closely with Marketing, Revenue, CRM, SEO and local teams.
You have strong written and verbal communication skills in English.
You are an EU resident or have a valid working and residence permit for The Netherlands.
You love to work, because we'll need you full-time.

WHAT WILL YOU DO?

No day looks the same as an eCommerce Lead… but here's a glimpse of what you can expect:

Own Conversion Rate Optimization: CRO is yours end to end, across the website and booking engine, for every product we sell online. You own the conversion rate, the roadmap that improves it and the reporting behind it.
Build & Run the Experimentation Program: Design and run a continuous testing program: maintain the hypothesis backlog, prioritize by expected impact, run clean A/B and multivariate tests, call the results honestly and roll the winners out across locations. You own the program, not just individual tests.
Grow Direct Bookings: Own the direct booking target. Develop and execute the initiatives that shift share away from OTAs and grow online revenue across stays, coworking, meetings and events, food and beverage and other commercial offerings.
Improve the Customer Journey: Find the friction across Zoku's booking paths and remove it, making it easier for guests to discover, compare and book the right product or experience.
Lead eCommerce Campaigns: Plan and launch website campaigns, landing pages and promotional journeys together with Marketing, Revenue and local teams.
Manage Digital Merchandising: Ensure rooms, workspaces, meeting packages, restaurant experiences, offers and direct-booking benefits are presented clearly, accurately and persuasively online.
Coordinate Website Content: Work with Marketing and local teams to keep website content relevant, consistent and commercially effective across all locations.
Analyze Performance: Monitor performance across the website, booking engine, meeting and event enquiries, restaurant reservations and digital campaigns. Turn data into clear insights and practical recommendations that improve conversion and revenue.
Work Smart with AI: Use AI throughout the cycle, analyzing session and funnel data, generating and pressure-testing hypotheses, drafting landing page and merchandising copy variants for testing, and speeding up reporting, so you can run more experiments than a team this size normally could.
Connect Digital Channels: Coordinate with SEO, paid media and CRM activities so traffic lands on relevant, high-performing digital experiences.
Manage Digital Projects: Coordinate website, booking-engine and tracking projects with agencies, technology partners and internal stakeholders.
Support Commercial Priorities: Help locations bring new rooms, packages and offers online while ensuring quality and consistency across the portfolio.

eCommerce Lead

About the role

What they look for

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WHAT WILL YOU DO?

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