Business Development Manager - Market Segments

As Business Development Manager - Market Segments, you drive the commercial development and growth of assigned VFFS market segments. You connect segment expertise with our regional sales organisations and Key Account Management to strengthen Syntegon’s market position and create new business opportunities.

You act as a global commercial ambassador and spokesperson for your segments. You build relevant customer and industry networks, support strategic regions with segment knowledge and training, and coordinate market and Key Account activities across regions.

• Drive segment development in selected strategic regions together with the Regional Sales Organisation and agents, focusing on customer engagement, market penetration and opportunity creation.
• Build and maintain a strong network within the assigned segments, including customers, Key Accounts, industry partners and relevant market stakeholders.
• Act as the global spokesperson and commercial point of contact for the assigned market segments within the VFFS organisation.
• Coordinate global Key Account activities for the assigned segments and support alignment between Key Account Management, regional sales teams and the VFFS organisation.
• Identify and develop new customers, applications and market segments with attractive business potential.
• Support regional sales teams through segment-specific commercial training, customer visits, market insights, value propositions and application knowledge.
• Develop a clear view of customer needs, market developments and competitor activities and share relevant insights across the organisation.
• Support the introduction and commercialisation of new features and solutions within the relevant market segments.
• Represent Syntegon and the VFFS portfolio at relevant customer meetings, exhibitions, conferences and industry events.