Jobs / marketing
Growth Marketeer (Customer Base)
SendCloud · Eindhoven
About the role
📍Eindhoven HQ (3 days in office) | 🗓️ 40hrs per week
What you will do
As our Growth Marketeer (Customer Base), you own how Sendcloud's 35,000+ existing customers adopt, expand, and grow with us — designing the lifecycle systems, AI-assisted programs, and enablement assets that power scalable customer growth.
Reporting to the VP Marketing / CMO, you sit at the intersection of Growth, Customer Success, Product, and Operations.
Your mission is to drive product adoption, expansion, and customer value at scale by building lifecycle journeys, automated programs, and AI-powered workflows.
You combine the mindset of a growth marketer with the operational thinking of an engineer — turning friction into leverage and repetitive work into reusable systems.
What you will do
Design and optimise lifecycle journeys across activation, adoption, expansion, and loyalty.
Build AI-assisted lifecycle programs and automated onboarding flows that personalise communication at scale.
Develop scalable expansion plays that drive yearly plan adoption and upsell readiness.
Create scalable customer education and enablement — onboarding guides, interactive product education, webinars, academy modules, and AI-assisted assets.
Build reusable systems and assets that reduce repetitive work for CSMs and Support, partnering closely with Product, Growth, CS, and Operations to close lifecycle gaps.
Continuously analyse customer behaviour, adoption data, and engagement signals — using tooling, automation, AI, and experimentation to improve lifecycle performance.