Jobs / marketing
Senior Product Marketing Manager
SendCloud · Eindhoven
About the role
📍Eindhoven HQ (3 days in office) | 🗓️ 40hrs per week
What you will do
As the Senior Product Marketing Manager, you own the strategy, story, and go-to-market for Sendcloud's products.
You turn customer and market insights into sharp positioning, and build GTM plans for launches and expansions.
You enable Sales with competitive intel and high-impact tools, translating complex product capabilities into clear messaging.
You use AI to accelerate research, messaging, and enablement, helping shape next-generation AI-powered product marketing workflows at Sendcloud.
What you will do
Conduct customer, product, and market research using both traditional methods and AI-powered tools to uncover trends, use cases, and competitive advantages.
Apply AI to accelerate research, messaging, segmentation, and sales enablement, building AI-powered intel systems such as PMM knowledge bases or custom GPTs.
Build and execute go-to-market plans for new features, market expansions, and campaigns, ensuring cross-functional alignment across Product, Sales, and Marketing.
Contribute to product strategy by sharing market insights and findings with product management.
Develop and maintain positioning and messaging frameworks — Jobs-To-Be-Done, Personas, Ideal Customer Profiles, and message maps — that other teams can build on.
Collaborate with Sales Enablement to build competitive battlecards, sales plays, demo scripts, and training assets.
Own end-to-end product launches, executing smoothly and with high impact alongside marketing teams and stakeholders.
Use analytics tools such as Mixpanel and Amplitude to measure campaign success, OKRs, ROI, and GTM impact.