Area Sales Manager

The role is responsible for steering the dealer's wholesale-to-retail conversion and maximizing retail sales performance. Acting as the single point of contact for all dealer-related business topics, the DBP has clear ownership of sales results, commercial execution, and 360-degree dealer performance management. 

This is what you will do:

• Own and drive retail sales performance across assigned dealers, ensuring achievement of volume, mix, and revenue targets 

• Translate wholesale objectives into retail actions, securing a healthy stock flow and fast retail turn 

• Set, track, and challenge dealer retail targets, including order intake, deliveries, and pipeline conversion 

• Actively manage dealer funnels, stock positions, demo fleets, and vehicle aging 

• Initiate and execute commercial countermeasures to close performance gaps 

Single Point of Contact for Dealer Business 

• Serve as the first and central point of contact for all dealer-related topics with a strong sales focus 

• Coordinate dealer topics across internal stakeholders such as Sales Operations, Marketing, Finance, Aftersales, and HQ 

• Ensure fast resolution of dealer questions and issues while maintaining a high-quality dealer experience 

• Stakeholder management within Zeekr to ensure business growth (e.g., funding, capacity management)

- Retail Execution & Go-to-Market 

• Drive execution of national and local sales campaigns, incentives, and promotions at the dealer level 

• Ensure consistent application of ZEEKR pricing, incentive, and commercial guidelines 

• Support product launches and new initiatives with clear dealer readiness and retail focus 

• Monitor market trends and competitor activit,y and feed insights back into the commercial strategy 

- Dealer Performance Reviews & Governance 

• Lead regular dealer business reviews focused on retail KPIs, funnel health, and action planning 

• Challenge dealer performance using data-driven insights and benchmarks 

• Support onboarding and ramp-up of new dealers in cooperation with HQ and local teams 

• Ensure compliance with ZEEKR standards, policies, and contractual agreements 

- Key Performance Indicators 

• Retail sales volume and target achievement 

• Wholesale-to-retail conversion speed 

• Dealer funnel quality and conversion rates 

• Stock turnover and aging 

• Campaign and incentive effectiveness 

• Dealer satisfaction and engagement 

• Customer Satisfaction