Jobs / other
CRM Specialist
MR MARVIS · Amsterdam
About the role
Own the voice that hits millions of inboxes across Europe as our CRM Specialist - Newsletter Operations in Amsterdam. You’ll lead localized campaigns, test what resonates, and continuously elevate our global email execution.
As our CRM Specialist, you’ll independently run MR MARVIS’ global newsletter engine across nine languages and multiple weekly dispatches. Working alongside the Head of Customer Strategy, you will balance flawless execution with creative testing, continuously optimizing our emails to build long-term retention and customer engagement.
What you will do
Newsletter Ownership & Execution
Independently build newsletters and manage the end-to-end newsletter lifecycle across 9 languages, from planning and localization through to quality assurance and dispatch.
Coordinate campaign assets, promotional calendars, and market activations, ensuring smooth alignment for brand campaigns and new product drops.
Drive email support for local retail moments, physical store openings, and special events across European flagship markets.
Optimization & Conversion
Design, implement, and evaluate A/B tests on email campaigns to continuously improve open rates, click-through rates, and conversion.
Build and refine high-converting landing pages to support promotional initiatives using modern landing page tools.
Analyze campaign performance, translate data into actionable insights, and share strategic recommendations with the wider team.
Proactively audit and sunset underperforming email segments or campaigns to maintain list health and engagement.
Implement and leverage send time optimization features to maximize open rates and reach customers when they are most likely to engage.
Operational Excellence & Strategy
Identify operational bottlenecks in translation and deployment workflows, implementing scalable solutions to keep production seamless.
Troubleshoot unfamiliar execution challenges independently, pulling in cross-functional team members when needed.
Partner with the other CRM specialist to align daily email dispatch with overall customer journeys and platform strategy.