Jobs / marketing
Senior Content Writer, Global
Adyen · Amsterdam
IND sponsor
What you will do
- Drive the production and maintenance of any asset by following established processes, formats, guidelines and templates, minimizing the need for reviews and iterations
- Demonstrate a strong grasp of long-form, short-form and SEO writing, with a deep specialism within long-form editorial content.
- Write thought leadership articles, brand narratives, editorial series, and long-form content that builds the brand's authority and distinctiveness, as well as supporting other copy needs.
- Be on-the-ground for case studies and shoots that involve content creation.
- Proficient in aligning content initiatives with commercial goals and the larger content strategy. Demonstrates a strong understanding of business, marketing and brand goals when responding to a brief.
- Lead on delivery of content initiatives. Partner with internal and external stakeholders and design partners from kickoff to delivery – being diligent with details and deadlines. Set an example for how to apply project management techniques to align teams, manage timelines, and ensure smooth execution of content projects. Anticipates risks and adjusts plans accordingly independently.
- Research and curate background information, data, audience insights, and newsworthy information to be used in our content. Conduct interviews with internal and external stakeholders to inform content.
- Set an example for how to apply clear goals and analyze the impact of the content, applying insights and digital marketing content best practices.
- Create and update writing templates and guidelines that can be used across studios, implementing new ways to work more efficiently.
- Mentor writers across studios to ensure writing is at the highest quality