Interim Marketing Manager (5 month maternity leave cover)

You'll shape how ParkBee shows up in the world, from our brand story to how we partner with others. You'll grow awareness, build meaningful partnerships, and bring our mission to life.

Brand execution and campaigns

• Own our brand positioning, strategy and content across every touchpoint, from our app and website to social media, ads, newsletters, parking locations, and partner channels

• Bring a consistent, high-quality look and voice to everything we share

• Create and run brand campaigns that boost aided and unaided awareness, build on distinctive brand attributes, and increase brand recall

• Activate our 1600+ parking locations as brand touchpoints

• Share our story in smart, genuine ways, through content and creative collaborations

PR

• Identify PR opportunities that fit ParkBee's story and key moments

• Guide our PR agency to get the most earned media value out of every opportunity

• Make sure PR efforts translate into measurable visibility and credibility for the brand

Go-to-market coordination

• Own product launch marketing, working with Product, Growth, and Operations to plan and deliver key product launches with proper brand and marketing support

• Bridge brand execution with performance marketing efforts

• Translate campaign plans into clear board-level presentations, and get stakeholders across the business aligned, and convinced, on the direction

Partnership marketing

• Build and grow co-marketing partnerships with event venues, mobility companies, and other relevant channels, executing campaigns that drive brand awareness and user acquisition