Jobs / other
CRM Campaign Manager
Carat · Rotterdam
IND sponsor
About the role
The purpose of this role is to independently execute the campaign process, from instruction receipt to file production, with the highest level of accuracy. This role understands, customises and optimises the entire campaign management process, to include new campaign requirements, development test, production execution and quality control.
What you will do
- Manage CXM / CRM campaigns from brief and requirements gathering through to production and quality control.
- Own the cross-campaign agenda, managing priorities, timelines, dependencies and deliverables.
- Build strong relationships with clients and stakeholders, translating business objectives into actionable campaign strategies.
- Coordinate internal teams and external partners to deliver high-quality campaign outcomes.
- Communicate clearly and proactively with clients and stakeholders throughout the campaign lifecycle.
- Identify opportunities to improve campaign processes, efficiency and performance through data, testing and optimization.
- Apply quality assurance and change management best practices.
- Share knowledge and best practices across the team and coach junior colleagues to support their development.
About the company
Merkle is a leading data-driven customer experience management (CXM) company, delivering personalized experiences across platforms and devices for top global brands. With deep expertise in data, technology, and analytics, Merkle helps clients unlock powerful consumer insights and build hyper-personalized experiences.
As part of the dentsu network, Merkle operates in 145 markets with over 65,000 employees worldwide. In the Netherlands, our 150+ experts work with clients like Albert Heijn, Vattenfall, Odido, and VodafoneZiggo. We’re proud partners of Google, Adobe, Salesforce, and Selligent.