Product Commercialization Manager (12-month contract)

Product Positioning & Go-to-Market Planning

• Collaborate with Product, Sales, Marketing, and Customer Success teams to define and refine product positioning, messaging, and value propositions.
• Translate product capabilities into compelling customer benefits for different market segments and personas.

• Collaborate with cross-functional stakeholders to define and execute go-to-market strategies for product launches, feature releases, and strategic initiatives.
• Contribute to customer communication, adoption, and awareness initiatives that maximize the impact of product launches.
• Help evaluate launch outcomes and identify opportunities for continuous improvement.

Market, Customer & Competitive Insights

• Conduct market, customer, and competitive analysis to provide actionable insights for Product and commercial teams.
• Monitor industry trends, customer needs, competitor developments, and emerging opportunities.

• Identify opportunities to improve customer engagement and awareness of product capabilities.
• Help incorporate customer feedback into commercialization and product improvement efforts.

Operational Enablement

• Partner with Sales, Product, and Marketing teams to identify enablement needs and develop supporting materials.
• Contribute to the creation and maintenance of sales playbooks, presentations, battlecards, one-pagers, competitive comparisons, and other commercial assets.
• Support product and market training initiatives for commercial and customer-facing teams.
• Help ensure client facing teams can effectively communicate product value and differentiation.