Jobs / data
Freelance CRM Data Analyst
MR MARVIS · Amsterdam
About the role
Turn complex customer data into practical growth strategies that help MR MARVIS expand across Europe from our Amsterdam HQ.
As Freelance CRM Data Analyst, you’ll help us understand who our customers are, how they behave, and what keeps them coming back. Sitting in the Customer Strategy team, you’ll build our reporting models, map cohort behaviors, analyze CLV drivers and killers and translate raw data into clear strategies that drive Customer Lifetime Value (CLV).
What you will do
Customer Intelligence & cohort mapping: Analyse customer buying behavior, repeat purchase rates, and lifecycle trends to map clear customer CLV cohorts and uncover growth opportunities.
CLV & retention strategy: Extract practical insights on CLV drivers and killers from complex customer datasets to improve campaign structures, lifecycle flows, and long-term retention.
Predictive & RFM analytics: Build and manage RFM models and segmentation frameworks to help marketing teams target the right customer segments effectively.
Reporting architecture & automation: Design and maintain automated dashboards in modern BI tools (Omni), delivering clear CLV performance reports and score cards to leadership and cross-functional teams.
What they look for
Essential
You charge an hourly rate of €90 - €115
Strong hands-on experience as a Data, CRM, or BI Analyst within e-commerce, D2C retail, or consumer brands.
A solid quantitative foundation through education or experience in Econometrics, Statistics, Business Analytics, or a related field.
Skills and practical experience in using modern visualization tools (e.g., Looker, Tableau, Omni, PowerBI) to build automated dashboards.
Proven ability to analyze customer cohorts, repeat purchase rates, and lifecycle retention metrics.
Hands-on experience with predictive modeling, RFM segmentation, and advanced CLV analysis.
Practical mindset with the ability to explain complex data clearly to non-technical teams.
Nice to have
Experience with CDPs, reverse ETL tools (e.g., Hightouch), or e-commerce migrations (e.g., Shopify).
MR MARVIS is an equal opportunity employer. We are committed to nurturing an inclusive environment for all current and potential employees. A diversity of backgrounds, cultures, and perspectives is essential in helping us maintain our momentum. So no matter where you’re from, who you love, or what you believe in, we welcome you to be your true self at MR MARVIS.