Jobs / marketing
Social Content Creator
Interrail · Utrecht
What you will do
You’ll be part of the Social Media & Community team, reporting to the Social Lead. The Social Content Creator is the creative engine behind Interrail’s short-form video and visual content, shooting, editing and designing work that translates the brand vision into scroll-stopping, platform-native storytelling, from Reels and TikToks to Stories and Carousels.
Working closely with the Social Specialist and Online Community Manager, you’ll turn ideas into repeatable formats that build recognition, spark engagement and grow Interrail’s relevance to current and next-generation travellers. You’ll also help bring creator collaborations and brand partnerships to life on social, working alongside creator and partnership colleagues, who own the wider creator strategy and partnership agreements.
You’ll be:
Shooting, editing and designing short-form video and visual content (Reels, TikTok, Shorts, Stories, carousels) with strong pacing and a good eye for visual storytelling.
Running fast-turnaround production cycles: ideate, shoot, edit, publish, including content trips on location across Europe to capture stories that unfold along the way, not just the destination.
Developing original ideas and repeatable formats that build recognition and bring real journeys to life in a platform-native way.
Supporting the monthly and weekly organic social calendar in line with the brand and social strategy.
A comfortable, recognisable presence on camera, hosting or appearing in content when needed.
Tracking platform trends, algorithms, and cultural moments, turning them into timely content.
Partnering with the Creator Partnerships Specialist to bring creator collaborations to life on the ground and flag organic collaboration opportunities worth pursuing.
Sourcing and, with permission, reposting or duetting high-quality traveller UGC; building relationships with peer rail, tourism and travel brands for cross-posting and joint content.
Aligning with the social and community team on calendar, strategy, and engagement insights; collaborating with the Creatives & Content team on production standards and with PR & Partnerships on formal creator campaigns.