Product Marketing Manager

Plan and execute Go-to-Market (GTM) strategies for product & feature launches: From the inception of new products and features, you will take insights from the product team and act as the crucial link, ensuring information is digestible for both customers and GTM teams. This means creating a coherent narrative, compelling product positioning and messaging frameworks that communicate the value we create for customers by speaking directly to their needs, and creating the enablement tools and materials (battle cards, one pagers, etc) that provide the information required for GTM to accelerate deal success and closing opportunities. You will work closely with the product, marketing, and PR teams to ensure all materials are ready for successful launches including internal training. .

Track and analyze product marketing & campaign metrics such as user engagement and product adoption rates: You will assess the effectiveness of marketing strategies by monitoring key performance indicators that should inform the development of additional inside the product strategies to foster adoption, as well as inform the external marketing strategies. 

Act as a crucial feedback loop between the market and product development: In collaboration and to support the product managers, you will gather actionable insights from sales, customer success, and market research to inform future product improvements and new features, ensuring continuous product enhancement. You will also utilise online resources, AI tools and benchmarking to perform direct comparisons between our products and competitors.