Internship: Digital Business & Commerce

 Some of the topics we work on:  
 

• Commerce Platforms: Enables seamless and optimized end-to-end B2B and B2C platform solutions for our clients. This team creates and optimizes commerce platforms by implementing the newest technologies while improving user experience and customer journeys. 

• Customer Activation: Focuses on identifying and evaluating the most effective tools and strategies to optimize customer experience, for example by personalization, omni-channel experience, and digital enablement. 

• Content: The content team creates experiences by enabling content possibilities for our clients. This expertise results in optimized user interaction and new types of engagement. 

• Sales: Helps our customers drive sales effectiveness as well as B2B impulses. We do this by optimizing and digitalizing a business presence to boost sales with the newest technologies. 

Daily Tasks As an intern within the Commerce Team, there is one main focus: Writing your thesis about a topic within the domain of Digital Business. In addition, we would also like to introduce you to Accenture Song and the world of consultancy. The following can be expected: 

• Conducting research within the digital business domain; 

• Writing your thesis with the support of dedicated people in the Commerce team; 

• Get the opportunity to present your results to our team and others within the organization at fixed times; 

• Gain experience as a consultant within Accenture. 

Research We support research topics that connect to the following domains, among others: 

• The rise of agents and the effect of (Gen)AI on Digital experiences within the domain(s) of Commerce, Sales and/or Content Management Systems; 

• Agentic Commerce; 

• The future of developing Digital Experiences across the entire customer journey; 

• (Composable) Platform Architecture;   

• Consumer Data Usage: Gathering / reporting insights for commerce platform optimization; 

• Selling retail media and / or advertising space on Commerce Portals; 

• Agentic solutions within domain of digital product developments; 

• AI-driven automation for seamless content migration across digital platform; 

• Enhancing content quality during AI-powered migration and transformation; 

• Content lifecycle management strategies for sustainable platform growth. 

• Ways to leverage technology and data (agents, co-pilot, guided selling, etc.) to boost sales productivity; 

• B2B sales towards a digital omnichannel strategy;  

While we are open to different research approaches, we particularly welcome thesis projects that include a strong practical component — for example, developing or testing an (Agentic) prototype, use cases, or proof of concepts. 

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• Period: 4 – 6 months 

• Hours per week: 32 - 40 

• Location: Hybrid (ITO office, Amsterdam and work from home) 

• Start date: February 2027 

Hi (potential) master student! Are you looking for a challenging thesis internship where you also get introduced to the dynamic world of consultancy? Then we have the ultimate opportunity!  
 
The rise of agentic commerce marks one of the most profound innovations in how consumers discover and purchase products since the start of digital commerce itself.  
The Commerce team from Song focuses on accelerating these digital commerce journeys by leveraging new technology developments combined with deep industry knowledge. Due to your great interest in innovative technological developments and one or more of these digital focused domains, you will be effortlessly included within the team and quickly seen as a full member. Our driven analysts, architects, developers, creative managers and, of course, consultants are eager to take you by the hand for your first consultancy experience in addition to your thesis research. This ensures that you will have the opportunity to learn more about how we create value for our customers by using an AI-first, life-centric approach. In doing so, you will get your first hands-on consultancy experience while writing a master's thesis.  
 
Accenture Song’s Commerce team is looking for a thesis intern who wants to take part in our knowledge development within the fields of Marketing Technology, Generative/Agentic AI, E-Commerce, Customer Activation, Content platforms, and Sales solutions. 

We encourage the following qualifications from an intern:  

• A Pro-active attitude; 

• Be enrolled at a Master program in a Dutch university; 

• A Hands-on mentality; 

• Entrepreneurial and creative mindset; 

• Independent working attitude; 

• Affinity with Commerce / Platforms / Content / Sales solutions; 

• Curiosity to develop yourself further. 

As a thesis intern, in addition to the opportunity to gain hand-on consultancy experience within Accenture Song, we would like to offer the following: 

• A monthly fee; 

• Personal buddy within the organization; 

• A broad international network; 

• Hands-on consultancy experience; 

• The chance to learn more from experienced consultants; 

• Take part in the Song Talent Factory. 

Song Talent Factory (STF) As part of your internship, you will also take part in Song Talent Factory. This program will be leading you through your path at Accenture Song and will provide additional engagements/activities/projects to enhance your intern experience. 

Being part of the Song Talent Factory, you will: 

• Get professional guidance on finding the next step in your career; 

• Get expert support on your thesis topic while leveraging all Accenture resources; 

• Be part of one Song program where you are required to collaborate with other interns at Accenture Song from our different offerings (Commerce, Design & Digital Product Creation, Marketing and Consumer Services); 

• Work on an extensive consulting project together with your STF group. This will allow you to see everything Accenture Song has to offer; 

• Be part of the Accenture Song community through companywide and intern specific engagement events; 

• Enjoy the wide variety of training opportunities. 

 From building an app for coffee catch-ups to dinners after work, the Song Talent Factory will make your experience at Accenture Song even more enjoyable! 

Accenture Song accelerates growth and value for our clients through sustainable customer relevance. Our capabilities range from ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring bold ideas to life with the greatest impact through the unlimited potential of creativity, technology and intelligence. Take a look at: www.accenture.com/song. 

Song is one of five services that make up one Accenture – the others being Strategy & Consulting, Technology, Operations and Industry X. 

Accenture is an equal opportunity employer. Our leaders are committed to building a better, stronger and more equitable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities. 

Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed into everything we do and for everyone we work with. 

Accenture is committed to providing equal employment opportunities for all.  Please let us know if you require reasonable accommodation to enable your participation in the recruitment process by emailing andreea.ferigeanu@accenture.com. We will be happy to assist you. 

If you are interested, please provide us with a motivational letter where you propose a research topic (this is optional; only if you already have an idea about your research topic). You can upload your (optional) motivation letter together with your resume in our Workday system. 

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