Head of Product Marketing

📍Eindhoven HQ (3 days in office) | 🗓️ 40hrs per week

• Define and own Sendcloud's positioning, messaging, and value propositions across products, markets, and customer segments — keeping them sharp as we scale.
• Lead go-to-market strategy and execution for new products, features, and strategic initiatives, from early framing through to launch and iteration.
• Own pricing and packaging, ensuring our commercial offering reflects customer value and drives revenue growth.
• Build and run customer marketing programmes that increase adoption, drive expansion, and reduce churn — across onboarding, lifecycle, and advocacy.
• Turn market, customer, and competitor insights into actionable input for product strategy and sales enablement.
• Equip Sales and Customer Success with the messaging, tools, and content they need to win and grow accounts.
• Drive AI and automation adoption within the team to increase output quality, speed, and personalisation at scale.
• Lead, develop, and hire a high-performing Product and Customer Marketing team.