Senior IT Business Analyst – CRM

You lead change management, training and adoption, and act as a role model and mentor for the wider Business Analyst team while advising C-level and senior stakeholders.

You act as trusted advisor to senior business stakeholders, Business Process Owners and senior technical stakeholders: you own the business analysis agenda, guide executive decision-making on scope and priorities, and align Sales, Operations, Finance and IT around one harmonised global direction;

You own current-state analysis and requirements gathering: supporting the mapping of end-to-end revenue lifecycles for business lines, CRM-versus-ERP ownership, handoffs and pain points, capturing regional variations;

You validate the proposed KPI framework and assess forecasting methodology and forecast accuracy across regions and business areas;

You guide the production and quality-assure the core deliverables: D365 sales evaluation report, current-state architecture, revenue lifecycle and customer journey maps, Business Requirement Document (BRD), fit/gap analysis and solution blueprint;

You translate the blueprint into build-ready functional specifications and user stories for a single global D365 CE / Dataverse platform, clearly distinguishing global-standard capabilities from local configuration;

You help shape and maintain the global CRM template, common data model and localization approach, managing a controlled backlog of region- and business-area-specific variations to prevent unnecessary customization;

You specify integrations to regional and downstream ERP/finance systems, addressing multi-currency, multi-language, time-zone and data-residency requirements;

You plan and support a phased rollout: build, data migration, integration, testing/UAT with key users and deployment;