Manager, Sales Development, SME & Growth

We are looking for a hands-on leader to build and lead the Sales Development function for the Benelux region. You will own the outbound pipeline engine for Airwallex’s SME & Growth business, coach SDRs daily, and partner with Marketing, Account Executives and Revenue Operations to generate high-quality pipeline at scale.

This role is based in Amsterdam. We operate in a hybrid environment, with a minimum of 3 days a week working from the office.

• Lead, coach, hire and develop a high-performing SDR team, with clear expectations, feedback, onboarding and progression paths.

• Own pipeline and performance targets, including opportunity creation, pipeline value, conversion, activity levels and reporting.

• Build and continuously improve a data-driven outbound strategy across priority segments, markets and account plays.

• Partner with Marketing on campaigns, targeting, messaging, lead follow-up SLAs and inbound qualification.

• Work with Account Executives and Revenue Operations to improve qualification, Salesforce handovers, funnel conversion and pipeline health.

• Build and scale an AI-assisted outbound engine, using AI-enabled prospecting and workflow automation to improve lead sourcing, account research, personalization and sequence testing.

• Own SDR playbooks, processes and tooling, including Salesforce and sales engagement platforms, and establish AI and automation guardrails for quality, compliance and measurable pipeline impact.

• Contribute to regional go-to-market strategy by refining value propositions, pitch narratives and local-market outreach.