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- Experience in technology-related sales, business development or new business in the tech industry
- Experience in the public sector
- Can work proactively and independently, meet deadlines, and deliver on projects and tasks
- Experience working with partners to drive scaling campaigns across regulated industries
- Fluent in Dutch and English

- Experience working with cloud technology, ideally in regulated or sovereign cloud environments
- Deep knowledge of the Dutch public sector landscape, procurement frameworks (e.g. Rijksoverheid, DigiD, BIO compliance), and digital transformation priorities
- Experience with regulated industries such as healthcare (NEN, NTA, NZa), education, and critical infrastructure
- Existing network within Dutch government, semi-public organisations, or regulated industry decision-makers

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As the Industry Lead for Public Sector in the Netherlands, you will own the go-to-market strategy, revenue performance, and customer relationships across public sector and regulated industries including central and local government, healthcare, education, and semi-public organisations. You will serve as both the senior sales executive for the segment and a Play Coach, designing and executing industry-specific sales plays that drive adoption and usage of AWS services across these mission-critical sectors.

Operating with a high degree of autonomy on commercial and strategic matters, you will partner closely with the Country Manager and the broader Benelux leadership team on people and organisational topics. The ideal candidate will possess both a sales and people management background, a strong technical understanding of cloud solutions for regulated environments, and experience engaging key anchor clients in the Dutch public sector ecosystem.

You should bring experience that enables you to drive engagements at the CxO level as well as with Business Unit leaders speaking the language of public sector, understanding regulatory and compliance requirements, and translating business challenges into cloud-enabled outcomes.

Key job responsibilities
Define and execute the go-to-market strategy for public sector and regulated industries in the Netherlands, owning the revenue target, pipeline, and forecast for the portfolio.

Drive strategic, large-scale customer engagements including enterprise agreements, PPAs, and sovereignty-aligned cloud adoption programmes.

Translate ambiguous and often incomplete information into structured action plans and insights that accelerate regulated industry cloud adoption.

Coach Account Managers and cross-functional teams to world-class levels of performance, providing hands-on guidance on deal strategy, stakeholder mapping, and value proposition articulation for regulated environments

About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.

Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.