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DentsuPosted 2 days ago

Senior Martech Consultant

Rotterdam · Hybrid · Full-time

What we know about this job

  • Dentsu is on the IND register of recognised sponsors
  • The posting is in English
  • The posting does not state a salary
Apply on Dentsu's site
Sponsor register
On the IND register
Language
English
Experience
Senior
Salary
Not stated
Relocation
Not stated
Job type
Full-time

About the role

What you will do

  • Assess existing Martech platforms, integrations, and architectural constraints
  • Design future-state technical and solution architectures that drive new capabilities
  • Translate strategic use cases into platform, vendor, and capability implications
  • Compare and recommend architecture and vendor scenarios
  • Support vendor evaluation and selection with clear trade-offs and recommendations
  • Define implementation roadmaps and high-level delivery approaches
  • Provide architectural guidance and decision support across internal teams, vendors, and client stakeholders
  • Embed AI capabilities and implications into the overall vision, architecture, and roadmap
  • Clearly communicate architectural decisions and their impact to senior stakeholders

What they look for

  • 7+ years of experience in Martech, CX, digital architecture, or technology consulting
  • Strong experience with enterprise Martech platforms such as:
    • Salesforce (Marketing Cloud, Data Cloud, Customer 360)
    • Adobe (Experience Platform, Journey Optimizer, Analytics)
    • Braze or comparable engagement platforms
  • Proven experience translating future-state vision into technical architecture, roadmaps, and implementation approaches
  • Experience with vendor selection, road mapping, and implementation planning
  • Strong understanding of data, identity, orchestration, and integration concepts
  • Strong analytical skills to assess solution scenarios across technology, organisation, skills, and operating models
  • Experience guiding clients through complex architecture and transformation decisions
  • Trusted advisor to senior IT stakeholders, architects, and business leaders
  • Comfortable operating in complex, multi-stakeholder enterprise environments
  • Able to clearly explain architectural decisions and consequences to non-technical audiences
  • Structured, pragmatic, and outcome-driven, with a strong consulting mindset
  • Platform-agnostic with the ability to focus on capabilities rather than tools

Job Description

As a Senior Martech Solution Consultant, you define the technical direction of large-scale personalisation ambitions and customer experience transformations. You translate future-state ambitions into concrete technical architectures, covering platform choices, integrations, delivery sequencing, and execution approaches.

To do so, you assess complex existing martech landscapes and design future-state architectures that enable advanced personalisation, decision-making, and orchestration capabilities across marketing, sales, and service. From there, you lead vendor scenario analysis and selection and translate architectural choices into phased roadmaps and high-level implementation plans.

You act as the architectural authority and sparring partner for senior business and IT stakeholders, working closely with strategy consultants, business analysts, and project managers to bridge vision and execution.

AI & Personalisation Perspective

AI is an integral part of this role: not as a bolt-on, but as a driver of future vision, strategic concepts, and roadmap decisions. You help clients understand how AI reshapes personalisation, decision-making, and time-to-value.

You guide clients from experimentation toward structural, scalable AI adoption within their Martech landscape.

Why This Role Will Help You Grow

  • You work on strategy-to-execution transformation engagements
  • You influence long-term Martech and AI-driven personalization strategies
  • You operate at architectural board and decision-making level
  • You help clients turn ambition into executable, future-ready roadmaps
  • You collaborate with talented colleagues who enjoy delivering impact while having fun together

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, we've put people at the heart of digital business transformation. As the world's only integrated experience consultancy with deep roots in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.          

Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms in digital transformation, commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

With more than 16,000 employees globally, Merkle operates across 30+ countries in the Americas, EMEA, and APAC regions. In Denmark, we have over 300 talented colleagues working from offices in Copenhagen and Aarhus.

For more information, visit www.merkle.com.

Inclusion and Diversity

At Merkle we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Location

Rotterdam

Brand

Merkle

Time Type

Full time

Contract Type

Fixed Term Contract (Fixed Term)

Hiring process

We look forward to receiving your application for any questions, please contact the TA in charge of this role: David Ryall, Senior Talent Acquisition Partner, EMEA, NE by email at: David.Ryall@dentsu.com  EMEA, NE. #LI-MERKLE #LI-Hybrid #LI-DR2

About these jobs

5 open consulting jobs in Rotterdam (in English, no Dutch needed) at employers that can sponsor: 3 state a salary, and none mention relocation or visa support. The most openings are at Apolix (2), Dentsu (2) and ECORYS (1); there are also 25 postings in Dutch or asking for Dutch for the same search, not counted here. Related pages: consulting jobs in Amsterdam (97), industrial engineering jobs in Rotterdam (35) and finance & accounting jobs in Rotterdam (23).

Being listed means the employer can sponsor, not that every role includes it; the relocation badge marks postings that say so. Every job links straight to the employer.

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Questions about consulting jobs in Rotterdam

How many consulting jobs in Rotterdam are open right now?

5 at the moment, every one from an employer on the IND Public Register of Recognised Sponsors. A job leaves this page when the employer takes the posting down.

Can these employers sponsor my visa?

Being on the register means an employer is allowed to sponsor a highly skilled migrant visa. Whether it does for a specific role is the employer's decision.

What salary do I need for a highly skilled migrant visa in 2026?

From 1 January 2026 the IND requires a gross monthly salary of €5,942 if you are 30 or older, €4,357 if you are under 30, and €3,122 for recent graduates of Dutch universities and orientation-year holders. Holiday allowance is not counted in these amounts.

Do I need to speak Dutch to work in Rotterdam?

Not for the jobs shown here: by default these are postings in English that do not ask for Dutch. If you speak Dutch, the listings in Dutch or asking for Dutch open up many more roles at the same sponsors.

More in the guides to visa sponsorship in the Netherlands.