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Your role is to ensure social campaigns are delivered effectively across markets and generate measurable value for our clients.

You will:

• Deliver high-quality, insight-led social campaigns aligned with client objectives;
• Improve performance through continuous optimisation, testing and learning;
• Translate campaign data into clear insights and actionable recommendations;
• Ensure campaigns are delivered consistently and accurately across markets;
• Identify opportunities to improve processes and make campaign activation more efficient and scalable;
• Help connect social activity with broader media and marketing strategies;
• Develop your strategic expertise and increasingly contribute to client recommendations.

Ultimately, you’ll help make social a measurable, effective and scalable part of our clients’ international media strategies.

Social & Platform Expertise

• Strong working knowledge of paid social platforms such as Meta, TikTok, Pinterest and YouTube;
• Understand platform formats, algorithms and key optimisation levers;
• Apply platform best practices to improve campaign performance;
• Understand how platform capabilities can support different business and campaign objectives;
• Continue developing expertise across emerging platforms, tools and capabilities.

Strategy & Campaign Management

• Translate agreed strategies into effective campaign setups;
• Manage campaign structures, audiences, budgets, targeting and formats;
• Independently manage day-to-day campaign optimisation;
• Coordinate campaign activation across multiple markets;
• Contribute ideas and insights to full-funnel social strategies.

Data, Insights & Reporting

• Analyse campaign performance and identify opportunities for improvement;
• Turn data into clear insights and recommendations;
• Prepare reporting and contribute to client performance reviews;
• Support structured test & learn agendas across creative, audiences, formats and targeting;
• Use learnings across markets to identify opportunities that can be scaled.

Creative & Content Excellence

• Work with creative teams to ensure content is platform-native and performance-focused;
• Identify creative performance trends and recommend optimisations;
• Understand how creative requirements and performance can differ across platforms and markets;
• Connect paid, organic, influencer and creator approaches where relevant.

Client & Stakeholder Management

• Participate actively in client meetings and performance reviews;
• Clearly communicate campaign performance, insights and recommendations;
• Build strong working relationships with clients and internal stakeholders;
• Collaborate with local market teams to ensure campaigns are activated effectively;
• Work across strategy, analytics, creative and media teams to ensure aligned delivery.

Innovation & Development

• Stay informed about developments in social media, AI and digital marketing;
• Test new platform features, automation and tools where relevant;
• Identify opportunities to make campaign management more effective and efficient;
• Share learnings and best practices with the wider HUB team;
• Contribute to internal initiatives and knowledge-sharing sessions.

Team Collaboration

• Collaborate closely with junior and senior colleagues within the HUB;
• Share platform knowledge and campaign learnings with the team;
• Support junior colleagues with campaign-related questions where appropriate;
• Take ownership of your workload, deadlines and campaign responsibilities;
• Contribute to wider team initiatives and new business opportunities.

Success in this role will be measured across:

• Campaign performance against agreed client objectives;
• CPA, CPC, CTR, conversion rate and other relevant performance metrics;
• Brand, engagement and attention metrics where relevant;
• Quality and accuracy of campaign execution;
• Effective budget management and pacing;
• Quality of insights and optimisation recommendations;
• Consistency and quality of delivery across markets;
• Client satisfaction and effective stakeholder collaboration;
• Contribution to testing, learning, innovation and team development.

• 2–4 years of hands-on experience in paid social, working with platforms such as Meta, TikTok, Pinterest and/or YouTube;
• Comfortable independently setting up, managing and optimising paid social campaigns;
• Good understanding of campaign strategy, audience targeting, budgets and performance optimisation;
• Experience working with campaign data and turning it into actionable insights;
• Strong attention to detail and comfortable managing multiple campaigns, markets and deadlines;
• Confident communicating campaign performance and recommendations to clients and stakeholders;
• Comfortable collaborating with colleagues across different markets, cultures and disciplines;
• Curious, proactive and eager to continue developing your strategic capabilities;
• Comfortable working in an international, fast-paced environment;
• Passionate about social media, digital advertising, innovation and continuous learning.

Experience working on international or multi-market campaigns is a plus, but not a requirement.